Running Shoes. Nike Air Max 360.

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new running shoe cushioning system

Next-Generation Technology Creates Breakthrough Shoe Cushioning System -- No Foam, Just 360 Degrees of Nike Air; National Ad Campaign to Feature Alex Rodriquez, Amare Stoudamire and Other All-Star Nike Athletes Running and Training on 'Air.

NIKE, Inc. announced today the launch of its Air Max 360. A running shoe more than twenty five years in the making, Air Max 360 is the 1st running shoe that allows athletes to run on 360 degrees of Nike Air cushioning.

Air Max 360 features a full-length Air-Sole unit that has no foam, just pure Nike Air cushioning to provide the smoothest, softest, and most durable experience created in an Air Max shoe to date. Runners will be able to run directly on Nike Air for the first time when the shoe becomes available in retail stores Saturday, January 21, with a suggested retail price of $160.

Nike Air technology was 1st introduced in 1979 in the Tailwind running shoe. At that time, Nike designers knew removing foam from a shoe improved performance since Nike Air technology was cushioned better, lighter and lasted longer. After years of development and testing, Nike removed more foam and added air cushioning, coming closer to its original vision. Today that promise has been fulfilled by introducing a whole new level of Nike Air cushioning performance with the Air Max 360.

The Air Max 360 is an innovative milestone for Nike and for athletes," said Mark Parker, Nike Brand President. "A dream more than twenty years in the making, Air Max 360 reflects Nike's product innovation commitment to create a full air cushioning system for runners. We've replaced foam with 360 degrees of Nike Air, creating the most cushioned Air Max running shoe ever that allows runners to experience the feeling of running on air."

For Air Max 360, the benefits of a foamless midsole include increased durability and reduced weight. The Air Max 360 is Nike's lightest Air Max shoe to date, weighing in at less than thirteen ounces (12.3 oz, Men's size nine and 10.8 oz, Women's size eight). In regards to durability, a traditional midsole with foam compresses up to forty percent after three hundred miles of use whereas Nike Air cushioning retains its original form after three hundred miles.

Air Max 360 is also Nike's premiere product that delivers on comfort. Through an extensive testing process, Nike improved the Air-Sole unit to better correspond with pressure points in the foot, while engineering the Nike Air unit to provide greater flexibility in the forefoot.

The Nike Air unit is surrounded by a cage to provide enhanced support and integrity and is tuned specifically for gender and shoe size for improved impact protection. The Nike Air technology comfort is complimented by a new seamless inner sole to help eliminate abrasion or rubbing on the foot and the midfoot webbing loops provide a superior fit.

"It can be tough to stay motivated to run and train," said Maria Sharapova, Women's Tennis Association Champion. "So when I have a comfortable shoe where I can feel cushion and I can feel like I'm walking on air, then there's so much more enjoyment in my training. The Air Max 360 does that for me."

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East Mississippi Community College is a member of the National Junior College Athletic Association (NJCAA). Intercollegiate athletic competition is offered in 8 varsity sports.

You know, I was in Cleveland the other evening. I helped kick off the International Children's Games. And I was standing up giving this welcoming address, and right to my right was a group of young girls from Afghanistan. They were part of a soccer team, a young girls soccer team.

Johnson has represented USA Hockey as a player in 13 international tournaments, including the U.S. National Team at the 1998 IIHF (A-Pool) World Championship Qualification Tournament in Austria. Most notably, he led the 1980 U.S. Olympic Team's gold medal-winning effort with 11 points, including two goals in the "Miracle-On-Ice" against the Soviet Union and an assist on the game-winning goal against Finland in the final contest.

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